President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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WRITING SKILLS TRAINING

A Writing Skills Training course can teach you many valuable skills to help you enhance your writing performance. The style of communication communicates a great deal about the company, brand values and because of this, more tangible results are achieved by better communication with the audience. Professional facilitators are capable of developing a writing style that is in line with your company's objectives and can deliver customized training courses, which include teaching you the basics of writing articles. The Content, Structure, Tone and Nouns are some of the most essential areas that will be covered.

The content is the foundation of any written communication and effective writing skills training course should explore various forms and styles of writing. Professional business writing coaches can teach you how to create powerful, convincing and persuasive content. In addition, you can learn about effective ways to structure a message and express the intended message in a clear, concise and precise manner. A clear understanding of structure allows you to develop the correct usage of all words and phrases within the written communication. Understanding the structures associated with persuasive writing is important for individuals seeking to improve their persuasive writing skills.

Another area that is covered during a professional business writing skills training course is the structure of the written word. Writing from the perspective of an audience allows participants to understand the effect that their writing has on another person and in some cases, can lead to influence the decision-making process. Learning to communicate effectively in writing also enhances decision-making skills and encourages participants to be effective communicators. Effective written transfer can be influenced by the style of communication that is employed by the writer with regard to the written transfer of information and ideas.

Tone can influence the message delivered by the writer and tone can greatly affect the effectiveness of the written communication. The ability to communicate effectively in different tones has a direct impact on the level of participation of the participants. Furthermore, the participants learn to develop their own style, which is an essential life skill. Professional business writing training also teaches participants the importance of being patient, which allows the writer to effectively communicate the intended message to the audience. If you are not patient, it is difficult to get the desired response.

When presenting information to the audience, it is important for the writer to be concise. Clarity is one of the basic aspects of good writing. In this phase of writing skills training, the participant's writing becomes clearer and more concise. This allows the audience to absorb the information and become better writers themselves.

During the final stage of writing skills training, the writer is expected to use the appropriate format for the written transmission. This also helps to develop the appropriate method of writing email. Email etiquette is an important part of a good writing skills training program. In this stage, the participants learn to email effectively, using various styles and formats. The instructor is likely to teach the participants about effective email etiquette.

The final phase of professional business writing skills training course focuses on the written content and how it relates to the company's goals and objectives. This part of the training helps the participants in building good writing skills that are relevant to their own situation. It also prepares the participant for the next stage, which is the evaluation. Evaluation of the written transfer demonstrates to the participants that they have learned something from the course.

Finally, the course concludes with a review of what was learned in the initial phases. It provides the participants with a summary of what they have learned and what is left to achieve. The ultimate goal of any writing course is for its students to develop the skills to become effective writers. Professional business writing training courses are designed to enhance writing skills for the professional business writer. They provide the participants with a thorough insight into how to become better writers and achieve success with their writing careers.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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